Felix Finkbeiner is the founder of Plant-for-the-Planet, when he was 9 years old devised a project that already encouraged the planting of more than 15,000 million trees around the world.
The Stop Talking, Start Planting campaign helped to bring the proposal to the four winds, mobilizing personalities from the political, cultural and artistic world to support the project. Today, Plant-for-the-Planet has counted 15,200 million seedlings in 193 countries.